Woven bridges the gap between audiences and brands by driving advocacy through a 360° approach of creating multi-tiered, platform defying campaigns.
A proven force in Men's Lifestyle and Entertainment, Woven provides the unique opportunity to build the same scale as major content entities, yet still offers the ease of working with a bespoke publisher partner. Our mandate is to bring best in class custom and high impact executions to the most relevant and actively engaged user base available on the web.
Fueled by their need for brand affinity, Woven executes seemlessly integrated high impact campaigns that allow our marketing partners to be a relevant part of the user's content experience.
With over 33MM unique visitors a month, Woven boasts the largest and most relevant destination sites for Men 18-34 providing mass reach to a highly engaged and qualified audience.
We build meaningful connections with our audience in organic environments with original, mass-scale custom editorial programs that lift brand favorability.
With branding on our mind Woven can help you drive awareness, tune in and purchase with custom high-impact media.
Boasting world class talent, our video production team is dedicated to creating high quality original content that resonates strongly with our audience and performs for our partners.
It Takes an Army: Woven's experienced management team have built an unique and exciting company. The entire team is responsible for creating effective, fun, fresh original content and advertising solutions for publishers, advertisers and it's users.
As Woven's Chief Operating Officer, Michael oversees the day-to-day operations and is responsible for guiding the strategic and business vision for the company. Prior to co-founding Woven, Michael served as Head of Entertainment Sales & Strategy at Yahoo!, Digital Publisher for The Nielsen Company and was a founding employee at ValueClick. His accomplishments in innovative marketing platforms, ad units and awards interfaces have been recognized in The New York Times, The Wall Street Journal, PR Review and The Los Angeles Times.
A seasoned business strategy professional with 10 years of experience in the digital space, Alex is the Chief Strategy Officer for Woven Digital. With a solid foundation in entertainment, technology and their intersection, Alex has held senior positions with @radical.media, Ticketmaster, IAC/InterActiveCorp, The Nielsen Company, The Hollywood Reporter and HitFix. Alex is a framework architecture expert with strong UI/UX experience. Having built several large sites from their foundations, Alex possesses a strong talent for configuring online businesses based upon their future needs. Alex regularly participates in panels and industry conferences and has worked with numerous large, well-capitalized companies on Product Strategy.
Chris is Woven's ad operations guru, overseeing integrated campaign executions across Woven's premium publishers. A team leader and 12-year veteran in the digital space, Chris has worked for many of the web's top publishers, including Fandango, IMDb, and The Hollywood Reporter. Chris received his Bachelor of Arts from UC Santa Barbara. He enjoys spending his free time time outdoors with his wife and their two children.
As one of Woven's original employees, Jenny is an integral part of Woven's success and rapid growth. With six years of experience in the digital space, she now focuses her attention on advertising sales, account management and marketing within the automotive and entertainment verticals. Jenny holds a Bachelor of Science in Visual Communication and Design from UC Davis.
A serial entrepreneur who joined Woven as part of its acquisition of BroBible, a leading men's lifestyle brand that Adriaan helped launch, he started his career in venture capital, but soon thereafter moved to the opposite side of the table to launch his first of several start-ups. To date, his ventures and experiences have spanned across media, mobile & telecom, and sustainable business.
With over half a decade in the media industry, Matt has spearheaded traditional and digital media strategy and activations for such brands as Coca Cola, Ritz Crackers, Axe Hair and Unilever’s Clear Shampoo brand launches. With a passion for big branding, he leads Woven’s Marketing team on all integrated platforms for both ad sales and externally facing corporate initiatives.
As a Managing Editor at Woven, Jason oversees the editorial direction of BroBible.com and Woven proper. He has over 5 years experience as a content producer and editorial leader in the Men's Lifestyle space. Prior to transitioning his career into writing/editing, Jason spent several years as a senior consultant and business process expert for various high-profile hedge funds and Fortune 500 companies across numerous industries. Jason holds a Bachelor's Degree in Finance from the University of Miami.
Bringing a passion for designing and building innovative product offerings and increased corporate efficiency to the table, Joshua Feldman has worked over half a decade in the technologies side of the advertising industry, first serving as a Digital Media Director in the film industry and then as a Chief Technology Officer at multiple startups. A keynote speaker at the LA Internet Marketing Seminar on Analytics Fraud, Josh was formerly the Director of Technology for Break Media and a founding member of the Apogee group, where he honed his passions for distributed systems and scaleable business, but also became no stranger to high traffic environments like the Woven Alliance. A more than valued member of the team, Josh's ability to turn visions into tangible products and services here at Woven have left him at core of the architecture and science in all that we do.
Working as one of BroBible and Woven’s Senior Editors and Audience Development Manager, Brandon has helped grow BroBible's audience from 250,000 unique visitors a month to 3.5MM. Brandon also spearheads strategic content partnerships with like-minded publishers in the space as well as developing community boosting platforms across Woven’s represented properties, driving the growth of Woven and our Alliance.
As a founding employee of Woven, Michael is the glue that holds our design and creative messaging together. Serving as the lead designer on all corporate, public and sales facing projects, Michael or “PB” as he is nicknamed, has worked to build a unique and recognizable aesthetic in everything Woven puts out into the market. PB boasts a BFA from Michigan State University in design and has previously led teams at Art Machine and Social Vibe two other succesful companies making their marks in the worlds of media, design and social.
Michael Jaffe is a Senior Applications Architect with over 18 years of digital experience with numerous accolades and accomplishments. Michael is responsible for the architecture of all Woven publishing applications and social products. Previous to Woven, he was an integral architect in the development and build of highly successful online properties including JibJab and DoubleClick. In 1998 Michael was a founding employee and Technical Director at JibJab.com helping guide the company to a leading online destination. Previous to JibJab, Michael worked for DoubleClick supporting and maintaining their web advertising product, "Dart," now the top ad serving engine online.
A cofounder of Guyism, one of Woven’s premier acquisitions, Cass oversees traffic reporting, analytics, social media channels, community management and audience development of Guyism.com. Prior to joining Guyism, Cass specialized in social-media based audience acquisition as a consultant for AOL, IGN, IAC and Kaleidoscope, a division of Interpublic Group. In his time consulting Cass has worked content strategy for AOLTV, MovieFone, UGO, 1UP, College Humor, and Fandome, amongst others.
As founder of the Guyism.com brand, Chris created a market leading men's lifestyle site that resulted in its acquisition by Woven in 2012. He now oversees the business development, partner relations and editorial direction of the property. Prior to staring Guyism, Chris was a successful Public Relations professional working with men's interest and media companies such as WWE, Men's Health and Bankrate.com, while maintaining a long standing secondary career as a stand-up comedian. Chris is an alumnus of the University of Southern California’s Annenberg School of Journalism, receiving a Bachelor of Arts degree from the school in 2006.
Josh Gotthelf joined the Woven team as EVP of Marketing, after previously being CEO and Creative Director of Dime Magazine. Josh co-founded Dime Magazine, and due to his track record for building brands, driving new business and reaching consumers in authentic ways through multiple platforms, he led it to its place as an internationally-known brand, media and marketing company. Over the last decade, Josh and his Dime team produced over 300 events and created dozens of unique marketing campaigns that spanned television, online, mobile and social.
As Woven’s Vice President of Sales, Phil has taken the lead on all revenue and strategic growth in Woven’s East Coast Markets. Through previous roles at Complex and BNQT media, he brings over 10 years of advertising sales and management experience within the men’s sports and lifestyle space. Phil has earned a reputation for selling custom, large-scale multi-platform programs that out perform the expectations of his customers.
With over three years of experience at Woven, Kyle is responsible for cultivating, closing and growing our business within the West Coast and Midwest territories. His proven strategies and insights have guided Woven's growth and company wide sales successes. Prior to joining Woven, Kyle spent several years as a media buyer and campaign and marketing manager for various online retail brands. Kyle hold's a Bachelor's Degree in Marketing and Business Management from Ohio Northern University.
As Woven’s creative strategy and activation lead, Doug works closely with senior leadership to extend our business into the print publishing, TV and Film spaces. Doug boasts years of experience in the media industry as the founder of BroBible, a media, entertainment and live events company that has scaled into 3MM+ monthly readers. Acquired by Woven in November 2012 BroBible is one of Woven’s biggest properties and badge brands.
Scott Grimes is an industry leader and entrepreneur responsible for the overall strategic direction and revenue at Woven. Since the inception of Woven in 2010, Scott has led the growth of the media business from a small collection of niche sites to a dominate player in the young men's lifestyle and urban categories. Scott's success at Woven directly translates from his years of leading strategy and sales for major media companies including News Corp., Nielsen Media & Sky Television. During his career, he has successfully managed operations and revenue across multiple advertising platforms including digital, television and print. Scott is a media veteran with numerous accolades and accomplishment. Scott resides in Los Angeles and received his B.S. from the University of Texas at Austin.